The BORRACHA 2.0 (RUBBER 2.0) project was born out of a difficulty shared by several companies in the rubber industry: the fate of industrial waste that cannot be reincorporated into their processes and inevitably ends up in landfill. The question was simple but crucial — how to eliminate landfill and give new life to this material ? JCConsulting, long associated with the sector, took on the challenge of finding a concrete answer. The starting point was the need to ensure th

The kick-off marks the transition from concept to execution: the idea ceases to be merely a challenge and becomes a reality under development, guided by principles of circular economy, continuous improvement and sustainability . At this stage, the project’s strategic objectives were defined, key partners were mobilised, and the field operations required to implement the initiative were initiated. Protocols were established for the collection of used tennis and padel balls fro