It focuses on developing and improving product functions. This is the type of innovation most easily recognized by the consumer, as it implies the emergence of new products or the improvement of existing products. In many cases, associated with product innovation, there is also process innovation. However, this is not the primary reason for innovation.


🔴 There is a significant set of tools to deal with this matter, which will also depend on the type of business and the strategy defined. The most commonly used, just to name a few, are SWOT Analysis , Benchmarking , Brainstorming , Business Model Canvas , Design Thinking , Transformation Equipment , Empathy Map , Minimum Viable Product or Rapid Prototyping .